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Preparing the ordering experience

Restaurant online ordering system

Take orders directly on your website.

Give guests one place to explore your menu, order delivery or pickup, and book a table. Connect orders with your POS and give customers reasons to return with offers and loyalty.

Delivery & pickupScheduled ordersReservationsPromotions & loyaltyOrder trackingMobile-first UI

For restaurants, cafés and takeaway businesses that want a closer connection with their guests—from the first menu visit to the next order.

Branded web orderingDark restaurant online ordering page with menu, cart, delivery and promotions
Portrait mobileMobile restaurant online ordering interface
Connected restaurant flow

Online storefront → POS → kitchen → fulfilment

New direct order

Delivery • scheduled 18:00
Promotion applied • cart ready

Your brand stays visible

Restaurant identity, theme, language and ordering experience.

Why direct ordering matters

Let guests order. Let your team focus on service.

During a busy service, every phone order takes attention away from the floor. Let guests choose dishes and leave their preferences online, with a POS connection to reduce re-entering orders.

Illustrative restaurant setting with a POS terminal

AI capabilities

AI to help with everyday ordering tasks.

Help guests explore your menu, turn spoken requests into order drafts and ask questions about your sales. Discover which AI options could support your team.

Voice agent & order drafts

“Two burgers, one without onions.” AI separates items and modifiers into an order draft. Staff confirm the details instead of typing the conversation again.

A conversational menu guide

“What comes with this dish?” AI explains listed ingredients, options and prices, then prepares the chosen items for review. Ingredient questions stay tied to approved menu information.

Reports you can ask for

“Which items sold best this week?” Get a ranked summary with source records. Move from opening reports and filtering rows to reviewing the answer.

AI options depend on product edition, connected data and agreed scope. Your team reviews drafts before orders, messages or changes are submitted.

Discuss AI options
Built around your guests

From choosing a dish to coming back for more.

Help guests find what they want, order the way they prefer and stay connected with your restaurant. Explore the features that make each step simpler.

Delivery and pickup

Serve guests at home or on the go. Delivery and pickup choices stay with the order, so your team can see how each guest wants to receive it.

Scheduled ordering

Let guests plan lunch, a meeting or a family meal ahead of time. They choose an available date and time when placing the order.

Table reservations

Turn interest in your menu into a table booking. Guests choose their party size, date and an available time; members can sign in to autofill their details.

Promotions and coupons

Give guests a reason to choose your restaurant again. Highlight offers, accept promotion codes and let members use reward points as they order.

Customer accounts and loyalty

Keep the relationship going after checkout. Guests can follow current orders, find upcoming pickups and reservations, and return to saved favorites and account details.

Language and market content

Welcome guests in the language they understand. Plan your menu and restaurant information around the customers and market you serve.

Meal periods and categories

Help hungry guests find their next favorite. Organize dishes by meal and category, offer search and menu download, and highlight popular choices.

Allergens and item detail

Help guests explain exactly what they want. Show dish details and allergen information, with add-ons and notes for their preferences.

Restaurant information and tracking

Keep useful answers close at hand. Guests can find your hours, contact details and location, then follow the progress of their order.

Interactive product tour

See how your next online order could work.

Browse a menu, customize a dish, choose how to receive it and follow the order. Select a feature below to explore the experience your guests could enjoy.

Browse & discover
Restaurant online ordering product screen
01

Help guests find their next favorite.

Help hungry guests find their next favorite. Organize dishes by meal and category, offer search and menu download, and highlight popular choices.

✓

What guests can do

  • Breakfast, lunch and dinner menus
  • Search, category navigation and downloadable menu
  • Dish descriptions, sale badges and favorites
  • Restaurant hours, contact details and language selection
Responsive by design

Make ordering convenient on any screen.

Whether guests order from their desk, sofa or on the move, your menu, cart and reservation options stay within easy reach.

01

Wide desktop storefront

Browse dishes and review the cart side by side, with room to compare options before ordering.

02

Tablet-friendly layout

Explore the menu and adjust an order comfortably with touch controls on a tablet.

03

Portrait mobile ordering

Choose dishes, add favorites and keep the cart close while ordering from a phone.

04

Consistent customer context

Guests can check opening hours, sign in or book a table without leaving your ordering website.

Dark online ordering website on desktopDesktop
Light online ordering website on tabletTablet
Restaurant ordering experience on portrait smartphoneMobile • portrait
Colors and brand identity

Many color options, tailored to your brand.

Choose from a wide range of themes and adapt the colors to your restaurant’s brand. The screens below illustrate a few possibilities; more themes and color combinations are available.

Dark theme online ordering interface
Example 01
Light theme online ordering interface
Example 02
Alternative light webshop theme with menu search, meal categories, offers, dish options and a detailed delivery cart
Example 03

A familiar welcome, in your own colors.

Bring your restaurant’s identity to the ordering experience with your logo, colors and menu content. Tell us about your brand and we will explore a suitable direction together.

Restaurant logo
Theme selection
Accent colors
Custom domain
Language & currency
Menu content
Promotions
Market integrations
Find a look for my brand
Connected restaurant ecosystem

Bring online orders into the flow of your restaurant.

From the guest’s order to kitchen preparation and handover, keep the next step clear for your team. Explore how Online Ordering can connect with your POS and delivery workflow.

Less re-entry. More attention to each order.

Give your team a clearer path from receiving an order to preparing and handing it over, using the restaurant tools connected for your setup.

✓POS handover: bring online activity closer to in-store order handling.
✓Kitchen preparation: route relevant items into preparation views or printer workflows.
✓Delivery tracking: continue the fulfilment journey with customer, driver and order context.
✓Customer relationship: retain sign-in, loyalty and direct ordering history as part of the restaurant experience.

Exact integration scope, payment providers, delivery providers and product editions are defined per implementation.

Online storefront

Menu, reservation, cart and checkout.

Restaurant POS

Online and in-store order context.

Kitchen workflow

Preparation status and routing.

Pickup or delivery

Complete the fulfilment journey.

Sono POS — Pending orders
Sono POS — Pending orders
Made for F&B variety

Find the right fit for your restaurant.

From a quick takeaway lunch to a planned dinner out, shape the ordering experience around the occasions your guests come to you for.

Full-service restaurants

Let guests discover your menu, reserve a table and plan their next visit in one place.

Takeaway & quick service

Help guests choose a meal, set a pickup time and review their order before they arrive.

Cafés & bakeries

Make breakfast, lunch and seasonal offers easy to discover, with favorites for returning guests.

Restaurant brands & partners

Build an ordering experience around each restaurant’s identity, customer language and service model.

Partner-ready restaurant product

Add online ordering to the solutions you offer restaurants.

Are your restaurant customers asking for their own ordering website? Explore a partnership with ATC to offer online ordering alongside your POS, consulting or software services.

Explore the Partner Program →

Your market. Your restaurant brand. ATC technology underneath.

Start with an existing restaurant product and tailor the branding, language and agreed features to your customers. Talk to ATC about a fit for your market.

✓White-label presentation
Agreed logo, colors, domain and selected customer-facing assets.
✓Restaurant-specific product positioning
Delivery, pickup, reservation, loyalty and menu workflows designed for F&B.
✓Localization by market
Language, currency, tax display, fees and local customer content.
✓POS ecosystem expansion
Connect online ordering with restaurant POS, kitchen and delivery workflows.
✓Ongoing product development
Use partner and customer feedback to shape future improvements.
Discuss a partner launch
White-label restaurant online ordering desktop presentationYour restaurant brand
White-label restaurant online ordering on mobileMobile ordering

Market-ready package

Combine theme, language, restaurant content and connected ordering into one customer-facing product.

BrandLocalizationPOSSupport
Online ordering FAQ

What would you like to know before getting started?

Yes. Guests can browse the menu, manage their cart and book a table from a phone, tablet or computer, with a layout suited to each screen.
Request a restaurant demo

Let’s explore what would work for your restaurant.

Tell us how you receive orders today and what you would like to improve. ATC can walk you through the relevant features and discuss your POS connection, branding and rollout scope.

General & product enquiriesatcgrouptech@gmail.com
Phone consultations · Vietnam+84 899 234 689
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OfficeBen Thanh Ward, Ho Chi Minh City, Vietnam
Restaurant demoWhite-labelEurope partnerPOS integration

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Before your demo

Describe your scope

Prepare your business type, country, number of locations and the workflows you want to improve.

Check your setup

Ask ATC to confirm device models, payment providers, integrations and data migration for your project.

Request a written scope

Confirm software, hardware, setup, training, support and recurring fees in your quotation. Product images do not confirm hardware availability.

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