Search intent & keyword priorities
Understand how customers describe their needs. Group relevant searches around your services and the pages best placed to answer them.
Design & marketing
Be found when customers are looking for what you offer.
Help the right customers discover your business through search. ATC connects technical improvements, useful content and search intent with the pages that lead to real enquiries.
Service preview
Google Search ConsoleDemo · Sample data
Search type: WebSearch performance
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Total clicks2,340
+30%Previously 1,800
Total impressions52,000
+15.56%Previously 45,000
Average CTR4.50%
+0.5 ppPreviously 4.00%
Current periodPrevious period
Weeks within each period
Week 1420Previously 350
Week 2540Previously 400
Week 3640Previously 500
Week 4740Previously 550
What to look at
Visibility and click-through together show whether more searchers are choosing the website.
| Device | Clicks | Impressions | CTR |
|---|---|---|---|
| Mobile | 1,638 | 36,400 | 4.50% |
| Desktop | 585 | 13,000 | 4.50% |
| Tablet | 117 | 2,600 | 4.50% |
No matching rows.
Illustrative interface and data. No live account connected.
Google AnalyticsDemo · Sample data
Filter: Organic SearchOrganic search traffic
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Sessions1,400
+40%Previously 1,000
Key events14
+40%Previously 10
Session key event rate1.00%
0 ppPreviously 1.00%
Current periodPrevious period
Weeks within each period
Week 1260Previously 200
Week 2320Previously 240
Week 3380Previously 260
Week 4440Previously 300
What to look at
Connect organic discovery to enquiries: follow visits to the menu, restaurant and reservation pages.
| Landing page | Sessions | Key events | Rate |
|---|---|---|---|
| /menu | 700 | 7 | 1.00% |
| /restaurant | 420 | 3 | 0.71% |
| /reservations | 280 | 4 | 1.43% |
No matching rows.
Sample goal: booking request. One request per converting session; these are not confirmed reservations.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
Search visibility should bring you closer to the right customers.
People search with a need in mind. Build pages that answer that need clearly, then make it easy to contact you, visit your location or explore your offer.
Match real demand
Prioritise searches that relate to your services, customers and operating area.
Make useful pages discoverable
Improve content, site structure and technical issues that limit discovery.
Measure meaningful progress
Review search clicks alongside organic visits and relevant website actions.
An SEO plan built around your business, not a keyword list.
Identify the pages and issues with the clearest business relevance. Work through a prioritised plan and review progress over time.
Technical and indexing review
Review crawlability, indexing, redirects and page structure. Prioritise fixes that help search engines access and understand useful content.
Content that answers customer questions
Improve service pages, headings and internal links. Create a content plan around useful answers and a clear route to your offer.
A better mobile experience
Review readability, navigation and page performance on mobile. Help customers move from search to the information they need.
Local relevance, where it matters
For location-based businesses, align service and location information with the areas you serve. Discuss your Google Business Profile as part of the scope.
Reporting with a next action
Use Search Console and Google Analytics to review visibility, visits and enquiries. Explain what changed, what needs attention and what comes next.
Service preview
Google Search ConsoleDemo · Sample data
Performance · QueriesSearch queries
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Total clicks2,340
+30%Previously 1,800
Total impressions52,000
+15.56%Previously 45,000
Average CTR4.50%
+0.5 ppPreviously 4.00%
What to look at
See the searches that bring visits. Use customer intent to refine page titles and useful content.
| Query | Clicks | Impressions | CTR |
|---|---|---|---|
| restaurant near me | 900 | 22,000 | 4.09% |
| seasonal dinner menu | 720 | 17,000 | 4.24% |
| book a restaurant table | 450 | 10,000 | 4.50% |
| your restaurant | 270 | 3,000 | 9.00% |
No matching rows.
Illustrative interface and data. No live account connected.
Google Search ConsoleDemo · Sample data
All known pagesPage indexing
01/09/26 – 28/09/26
Indexed12
Not indexed3
Submitted pages15
Indexed
12
Not indexed
3
| Reason | Source | Pages | Status |
|---|---|---|---|
| Page with redirect | Website | 2 | Review |
| Excluded by noindex | Website | 1 | Review |
| Indexed pages | 12 | Valid |
No matching rows.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
AI capabilities
Find the search questions your next page should answer.
A keyword list alone does not tell a writer what to create. AI can group search intent, turn recurring questions into a page brief and summarise changes in connected search data. Specialists verify sources and prioritise useful content, then measure how it performs.
Organize search intent
Separate “near me”, menu and booking searches into useful groups. AI proposes page or campaign themes, helping specialists turn a keyword list into an actionable plan.
Build stronger content briefs
Turn customer questions into a page outline, key messages and an editorial checklist. Your team starts with a structured brief grounded in approved sources.
Make campaign reports readable
“Which pages gained search clicks this period?” AI can summarise impressions, clicks and position changes from connected Search Console data. The specialist checks the queries and pages behind the movement; tracked enquiries, when available, are reviewed separately from search clicks.
AI options depend on product edition, connected data and agreed scope. Your team reviews drafts before orders, messages or changes are submitted.
Discuss AI optionsA clear plan before the work begins.
Your consultation starts with your business goals. Agree priorities, deliverables and how success will be reviewed before moving into production or campaign activity.
Understand the starting point
Review your audience, offer and current brand or digital channels. Identify the gap that matters most to your next stage.
Agree a focused scope
Confirm the proposed work, budget, responsibilities, timeline and approval steps. Separate service fees from media spend and third-party costs.
Create, review and improve
Review the agreed deliverables and relevant performance signals. Use what you learn to decide the next improvement.
Where could search be bringing you better customers?
Share your website, key services and target area. ATC can help identify SEO priorities and a realistic plan for improving your search presence over time.
Discuss my SEO priorities →Before your project discussion
Bring a focused brief
Share your website, target markets, priority products and search goals. Include existing search reports if available.
Prepare materials and access
List your brand assets, existing content and relevant website or campaign accounts. Agree who provides materials, approves work and grants account access.
Agree the deliverables
Confirm deliverables, revision rounds, timing, reporting and handover. Separate service fees from media spend, hosting and third-party costs where applicable.