Relevant keywords and ad copy
Group searches by intent, write clear ads and connect them to matching pages. Review targeting and exclusions before launch.
Design & marketing
Put your advertising budget behind the right opportunities.
Bring campaign strategy, creative and measurement into one plan. ATC helps you reach relevant customers and understand which advertising activity leads to enquiries or purchases.
Service preview
Google AdsDemo · Sample data
Search campaigns · restaurant conceptCampaign overview
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Clicks1,000
+25%Previously 800
Conversions60
+50%Previously 40
Cost / conversion€10.00
−33.33%Previously €15.00
Current periodPrevious period
Weeks within each period
Week 1160Previously 140
Week 2220Previously 180
Week 3280Previously 220
Week 4340Previously 260
What to look at
At the same €600 spend, this example records more booking requests and a lower cost per request.
| Campaign | Clicks | Conversions | Cost |
|---|---|---|---|
| Dinner reservations | 600 | 42 | €360 |
| Lunch menu | 400 | 18 | €240 |
No matching rows.
Sample conversion: booking request, not a confirmed reservation.
Illustrative interface and data. No live account connected.
Google AnalyticsDemo · Sample data
Filter: Paid SearchPaid search acquisition
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Sessions1,000
+25%Previously 800
Key events60
+50%Previously 40
Session key event rate6.00%
+1 ppPreviously 5.00%
Current periodPrevious period
Weeks within each period
Week 1160Previously 140
Week 2220Previously 180
Week 3280Previously 220
Week 4340Previously 260
What to look at
Follow the click through to a booking request. Compare landing pages before increasing the budget.
| Landing page | Sessions | Key events | Rate |
|---|---|---|---|
| /dinner | 600 | 42 | 7.00% |
| /lunch | 400 | 18 | 4.50% |
No matching rows.
Sample goal: booking request. One request per converting session; these are not confirmed reservations.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
Know what the campaign is meant to achieve.
More traffic is useful only when it supports the business. Define the desired action, connect it to a relevant landing page and review cost alongside enquiry or purchase quality.
A clear campaign objective
Choose whether the priority is enquiries, bookings, product sales or relevant awareness.
Creative that keeps its promise
Match the ad message, visual and landing page to the offer customers will actually find.
A budget you can evaluate
Track spend and meaningful conversion actions, then use the evidence to prioritise.
Search ads for customers with a need in mind.
Show a relevant offer when people search for your products or services. Build each campaign around intent and a clear next action.
Controlled tests and optimisation
Compare messages and review search terms, costs and conversion quality. Refine what matters before increasing spend.
Service preview
Google AdsDemo · Sample data
Search · enabled campaignsCampaigns
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Cost€600
0%Previously €600
Conversions60
+50%Previously 40
Conversion rate6.00%
+1 ppPreviously 5.00%
What to look at
At the same €600 spend, this example records more booking requests and a lower cost per request.
| Campaign | Status | Conversions | Cost / conv. |
|---|---|---|---|
| Dinner reservations | Enabled | 42 | €8.57 |
| Lunch menu | Enabled | 18 | €13.33 |
No matching rows.
Sample conversion: booking request, not a confirmed reservation.
Illustrative interface and data. No live account connected.
Google AdsDemo · Sample data
Match keywords to customer intentSearch keywords
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Clicks1,000
+25%Previously 800
Conversions60
+50%Previously 40
Avg. CPC€0.60
−20%Previously €0.75
What to look at
Follow the click through to a booking request. Compare landing pages before increasing the budget.
| Keyword | Match type | Clicks | Conversions |
|---|---|---|---|
| restaurant near me | Phrase | 480 | 30 |
| book dinner table | Exact | 320 | 22 |
| seasonal lunch | Phrase | 200 | 8 |
No matching rows.
Sample conversion: booking request, not a confirmed reservation.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
AI capabilities
Prepare the next ad test with a clearer reason to run it.
Changing headlines without reviewing search intent and results makes learning harder. AI can group queries, draft alternatives around an approved offer and summarise cost and conversion changes. The specialist chooses the test and approves spend; performance is judged from the campaign data.
Organize search intent
Separate “near me”, menu and booking searches into useful groups. AI proposes page or campaign themes, helping specialists turn a keyword list into an actionable plan.
Explore campaign variations
From one approved offer, draft alternative headlines and calls to action for testing. Compare the message variants side by side before committing media spend.
Make campaign reports readable
“Which channel brought more enquiries this period?” AI compares connected campaign data, highlights cost and conversion changes, and prepares the questions for your next review.
AI options depend on product edition, connected data and agreed scope. Your team reviews drafts before orders, messages or changes are submitted.
Discuss AI optionsReconnect with people who already showed interest.
Plan a relevant reminder for eligible previous visitors. Audience availability, consent requirements and platform rules shape what can be run.
A reason to return
Match the message to the previous interest, such as a service page or unfinished booking journey. Avoid repeating the same generic ad.
Audience and frequency planning
Agree audience definitions, exclusions and frequency settings where available. Review response without treating every return visit as a sale.
Service preview
Google AdsDemo · Sample data
Retargeting · separate sample campaignAudience segments
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Eligible audience1,200
+20%Previously 1,000
Clicks180
+20%Previously 150
Conversions12
+20%Previously 10
What to look at
Reconnect with visitors who showed interest. Compare booking requests before expanding the audience.
| Audience | Size | Clicks | Conversions |
|---|---|---|---|
| Menu visitors · 30 days | 800 | 120 | 8 |
| Booking starters · 7 days | 400 | 60 | 4 |
No matching rows.
Sample conversion: booking request, not a confirmed reservation.
Illustrative interface and data. No live account connected.
Demo · Sample post
R
Your restaurantSponsored · 21/09/26
An evening around the table. Explore our seasonal menu and plan your next visit.
Illustrative interface and sample data. Not a client case study or a connected account.
Make your products easier to discover.
For eligible online shops, connect accurate product information with Shopping campaigns. Keep the product feed and landing pages aligned.
Product feed and catalogue readiness
Review product titles, images, prices and availability in Merchant Center. Resolve data issues before scaling activity.
Product-level performance
Compare spend and purchases by product. When revenue data is available, review it alongside margin and operating costs.
Service preview
Google Merchant CenterDemo · Sample data
Online shop concept · physical goodsProducts
01/09/26 – 28/09/26
Products3
Approved2
Needs attention1
| Product | Price | Availability | Status |
|---|---|---|---|
| House coffee · 250 g | €12.00 | In stock | Approved |
| House sauce · 200 ml | €8.00 | In stock | Approved |
| Seasonal hamper | €36.00 | In stock | Missing GTIN |
No matching rows.
Illustrative interface and data. No live account connected.
Google AdsDemo · Sample data
Separate sample campaign · product salesShopping performance
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Clicks400
+25%Previously 320
Purchases20
+25%Previously 16
Cost€160
0%Previously €160
What to look at
Track product purchases and acquisition cost. This retail example is separate from restaurant bookings.
| Product | Clicks | Purchases | Cost |
|---|---|---|---|
| House coffee · 250 g | 240 | 12 | €96 |
| House sauce · 200 ml | 160 | 8 | €64 |
No matching rows.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
Bring your brand into view with purposeful creative.
Use Display to support a defined audience and message. Choose placements and creative that fit the campaign, then review the response.
Audience and placement fit
Plan targeting and review where ads appear. Use exclusions and campaign feedback to improve relevance.
Creative designed for the format
Develop clear messages, coherent visual assets and suitable sizes. Keep the destination consistent with what the ad promises.
Service preview
Display ad · PreviewDemo creative
FOOD & TRAVELA guide to seasonal dining
Discover places to gather around good food.
ADVERTISEMENT
Your restaurantMake tonight something special.
Google AdsDemo · Sample data
Separate sample campaign · display networkDisplay placements
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Impressions24,000
−20%Previously 30,000
Clicks240
−20%Previously 300
CTR1.00%
0 ppPreviously 1.00%
What to look at
Fewer impressions and clicks, with an unchanged click-through rate: review placements before scaling spend.
| Placement | Impressions | Clicks | CTR |
|---|---|---|---|
| Food & travel publication | 14,000 | 140 | 1.00% |
| Local dining guide | 10,000 | 100 | 1.00% |
No matching rows.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
Help more interested visitors take the next step.
Review what happens after the click. Conversion optimisation focuses on the clarity, confidence and usability needed to complete an action.
Find the friction in the journey
Review key pages, forms and device behaviour. Identify where visitors leave or struggle before completing an enquiry or purchase.
Test clearer content and interactions
Prioritise changes to the offer, page content or form flow. Compare results over an appropriate period before drawing conclusions.
Service preview
Google AnalyticsDemo · Sample data
Closed funnel · illustrative sessionsBooking funnel
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Landing sessions1,000
+25%Previously 800
Booking starts120
+50%Previously 80
Booking requests60
+50%Previously 40
Landing page
1,000
Menu viewed
420
Booking started
120
Request submitted
60
What to look at
Half of booking starts reach submission in this example. Review the form and mobile journey at the drop-off.
| Step | Sessions | Drop-off | Next step |
|---|---|---|---|
| Landing page | 1,000 | 58.00% | 42.00% |
| Menu viewed | 420 | 71.43% | 28.57% |
| Booking started | 120 | 50.00% | 50.00% |
No matching rows.
Sample goal: booking request. One request per converting session; these are not confirmed reservations.
Illustrative interface and data. No live account connected.
Google AnalyticsDemo · Sample data
Website conversion trackingEvents
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Sessions3,120
+20%Previously 2,600
Booking requests84
+40%Previously 60
Session key event rate2.69%
+0.38 ppPreviously 2.31%
What to look at
A menu view is interest; a submitted booking request is the tracked goal. Keep the two separate.
| Event name | Event count | Users | Key event |
|---|---|---|---|
| page_view | 6,840 | 2,080 | — |
| menu_view | 1,400 | 980 | — |
| begin_booking | 280 | 240 | — |
| booking_request | 84 | 84 | Yes |
No matching rows.
Sample goal: booking request. One request per converting session; these are not confirmed reservations.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
A clear plan before the work begins.
Your consultation starts with your business goals. Agree priorities, deliverables and how success will be reviewed before moving into production or campaign activity.
Understand the starting point
Review your audience, offer and current brand or digital channels. Identify the gap that matters most to your next stage.
Agree a focused scope
Confirm the proposed work, budget, responsibilities, timeline and approval steps. Separate service fees from media spend and third-party costs.
Create, review and improve
Review the agreed deliverables and relevant performance signals. Use what you learn to decide the next improvement.
What should your next advertising budget achieve?
Share your offer, target customers and current campaign challenges. ATC can help define the right campaign scope, creative needs and reporting priorities.
Review my advertising plan →Before your project discussion
Bring a focused brief
Identify the offer, campaign country, landing page and conversion action. Share your media budget and existing Google Ads setup.
Prepare materials and access
List your brand assets, existing content and relevant website or campaign accounts. Agree who provides materials, approves work and grants account access.
Agree the deliverables
Confirm deliverables, revision rounds, timing, reporting and handover. Separate service fees from media spend, hosting and third-party costs where applicable.
Guest Is a vegetarian menu available?
Your restaurant Yes, please see our seasonal menu.