Choose the searches that matter
Build keyword groups around relevant intent. Review search terms and exclusions to reduce traffic that does not fit your business.
Design & marketing
Reach people at the moment they are ready to act.
Turn search intent into a focused campaign. ATC helps connect the right keywords, a relevant offer and a useful landing page, with measurement built around your business goals.
Service preview
Google AdsDemo · Sample data
Search campaigns · restaurant conceptCampaign overview
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Clicks1,000
+25%Previously 800
Conversions60
+50%Previously 40
Cost / conversion€10.00
−33.33%Previously €15.00
Current periodPrevious period
Weeks within each period
Week 1160Previously 140
Week 2220Previously 180
Week 3280Previously 220
Week 4340Previously 260
What to look at
At the same €600 spend, this example records more booking requests and a lower cost per request.
| Campaign | Clicks | Conversions | Cost |
|---|---|---|---|
| Dinner reservations | 600 | 42 | €360 |
| Lunch menu | 400 | 18 | €240 |
No matching rows.
Sample conversion: booking request, not a confirmed reservation.
Illustrative interface and data. No live account connected.
Google Ads · PreviewDemo · Search ad
restaurant near me
Sponsored
Your restaurantrestaurant.example / reservations
Seasonal dining. A table for you.Explore the menu, choose your evening and request a table. Fresh seasonal cooking in a welcoming setting.
View menuOur spaceReservations
Ad preview concept. Placement and results are not guaranteed.
Illustrative interface and sample data. Not a client case study or a connected account.
A click is the start of the conversation.
Paid search works as a connected journey. The search term, ad promise and landing page need to agree, so the visitor sees a clear reason to continue.
Reach relevant demand
Focus on searches, locations and audiences aligned with your offer.
Use budget with intention
Set priorities and spending boundaries before expanding campaigns.
Learn from the full journey
Review search terms, landing-page behaviour and the quality of enquiries together.
From search intent to a focused campaign.
Start with the customer, the offer and the action you want to encourage. Then build the campaign around that route.
Connect the ad and landing page
Keep the message and offer consistent from search result to website. Make the enquiry or booking route obvious.
Plan budget and measurement
Agree campaign priorities, spending limits and conversion actions. Review cost alongside the value and quality of enquiries.
Refine with evidence
Review keywords, ads and landing pages over an agreed period. Test focused changes and use the findings to guide the next decision.
Service preview
Google AdsDemo · Sample data
Match keywords to customer intentSearch keywords
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Clicks1,000
+25%Previously 800
Conversions60
+50%Previously 40
Avg. CPC€0.60
−20%Previously €0.75
What to look at
Follow the click through to a booking request. Compare landing pages before increasing the budget.
| Keyword | Match type | Clicks | Conversions |
|---|---|---|---|
| restaurant near me | Phrase | 480 | 30 |
| book dinner table | Exact | 320 | 22 |
| seasonal lunch | Phrase | 200 | 8 |
No matching rows.
Sample conversion: booking request, not a confirmed reservation.
Illustrative interface and data. No live account connected.
Google AdsDemo · Sample data
What customers searched forSearch terms
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Clicks1,000
+25%Previously 800
Conversions60
+50%Previously 40
Cost€600
0%Previously €600
What to look at
See the searches that bring visits. Use customer intent to refine page titles and useful content.
| Search term | Clicks | Conversions | Cost |
|---|---|---|---|
| book a table tonight | 520 | 35 | €312 |
| seasonal restaurant nearby | 300 | 18 | €180 |
| lunch restaurant open | 180 | 7 | €108 |
No matching rows.
Sample conversion: booking request, not a confirmed reservation.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
AI capabilities
Turn search intent into a campaign you can review.
“Nearby restaurant” and “book a table” call for different messages. AI can group queries, draft relevant ads and summarise cost and conversion changes from connected reports. The specialist reviews targeting and evidence before changing the campaign or budget.
Organize search intent
Separate “near me”, menu and booking searches into useful groups. AI proposes page or campaign themes, helping specialists turn a keyword list into an actionable plan.
Explore campaign variations
From one approved offer, draft alternative headlines and calls to action for testing. Compare the message variants side by side before committing media spend.
Make campaign reports readable
“Which channel brought more enquiries this period?” AI compares connected campaign data, highlights cost and conversion changes, and prepares the questions for your next review.
AI options depend on product edition, connected data and agreed scope. Your team reviews drafts before orders, messages or changes are submitted.
Discuss AI optionsChoose the support your campaign needs now.
Get a clear starting point whether you are launching, reviewing an existing account or building your internal capability.
Campaign setup
Define structure, keywords, ads, landing pages and tracking before launch. Agree approvals and budget controls.
Account audit
Review the existing account for gaps in targeting, conversion tracking and landing-page relevance. Prioritise practical improvements.
Ongoing optimisation
Monitor search terms and campaign results. Adjust activity against the agreed goals and explain each material change.
Advice for your team
Use a focused review to help your team understand priorities, reporting and the decisions needed to manage campaigns.
Coordinate paid and organic search
Use paid campaign insights to inform content and SEO priorities. Keep channel goals distinct while sharing useful customer learning.
Service preview
Google AdsDemo · Sample data
Search · enabled campaignsCampaigns
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Cost€600
0%Previously €600
Conversions60
+50%Previously 40
Conversion rate6.00%
+1 ppPreviously 5.00%
What to look at
At the same €600 spend, this example records more booking requests and a lower cost per request.
| Campaign | Status | Conversions | Cost / conv. |
|---|---|---|---|
| Dinner reservations | Enabled | 42 | €8.57 |
| Lunch menu | Enabled | 18 | €13.33 |
No matching rows.
Sample conversion: booking request, not a confirmed reservation.
Illustrative interface and data. No live account connected.
Google AnalyticsDemo · Sample data
Website conversion trackingEvents
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Sessions3,120
+20%Previously 2,600
Booking requests84
+40%Previously 60
Session key event rate2.69%
+0.38 ppPreviously 2.31%
What to look at
A menu view is interest; a submitted booking request is the tracked goal. Keep the two separate.
| Event name | Event count | Users | Key event |
|---|---|---|---|
| page_view | 6,840 | 2,080 | — |
| menu_view | 1,400 | 980 | — |
| begin_booking | 280 | 240 | — |
| booking_request | 84 | 84 | Yes |
No matching rows.
Sample goal: booking request. One request per converting session; these are not confirmed reservations.
Illustrative interface and data. No live account connected.
Illustrative interface and sample data. Not a client case study or a connected account.
A clear plan before the work begins.
Your consultation starts with your business goals. Agree priorities, deliverables and how success will be reviewed before moving into production or campaign activity.
Understand the starting point
Review your audience, offer and current brand or digital channels. Identify the gap that matters most to your next stage.
Agree a focused scope
Confirm the proposed work, budget, responsibilities, timeline and approval steps. Separate service fees from media spend and third-party costs.
Create, review and improve
Review the agreed deliverables and relevant performance signals. Use what you learn to decide the next improvement.
Make your next search campaign more focused.
Tell ATC what you sell, where you operate and which customer action matters most. We can help turn that into a campaign brief and measurement plan.
Plan my search campaign →Before your project discussion
Bring a focused brief
Describe your audience, search intent, target locations, landing pages and campaign goals. Include current campaigns if available.
Prepare materials and access
List your brand assets, existing content and relevant website or campaign accounts. Agree who provides materials, approves work and grants account access.
Agree the deliverables
Confirm deliverables, revision rounds, timing, reporting and handover. Separate service fees from media spend, hosting and third-party costs where applicable.