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Design & marketing

Give people a reason to follow. And a reason to visit.

Make your social presence feel like your brand. ATC helps shape consistent content, compelling posts and clear paths from Facebook or Instagram to your website and business.

Social post previews
InstagramDemo · Sample post
R
your.restaurantRestaurant concept · 21/09/26
Roasted fish with seasonal vegetables

your.restaurant Fresh from our kitchen. Roasted fish, seasonal greens and lemon butter. Discover this week’s menu.

Sample post results
14,000Reach
640Interactions
220Website visits
Illustrative post, not a live account.Instagram

Illustrative interface and sample data. Not a client case study or a connected account.

A content creator films a cafe service moment with a smartphone
Concept illustration · not a client case study

Built around your business

A recognisable presence, beyond the occasional post.

Show people what makes your business worth their time: your products, service, expertise and everyday moments. Give each post a purpose within a content plan.

  1. Look consistent

    Keep profile information, visuals and tone aligned with your brand.

  2. Stay relevant

    Plan useful content around customer questions, seasonal moments and your offer.

  3. Create a useful next step

    Connect selected posts to messages, website visits or bookings and review the response.

01 / Social Media Optimization

Turn your social channels into a clear brand experience.

Combine profile optimisation, content planning and publication with a clear way to learn from results. Paid media can be scoped separately when it supports the goal.

Profiles that answer the essentials

Make your description, opening hours, contact details and website links accurate and easy to find. Coordinate profile and cover imagery.

A content plan with purpose

Define content themes, audiences and a publishing rhythm. Balance product stories, useful advice, offers and the people behind your business.

Posts that feel like your brand

Create coherent post layouts, captions and image direction. Agree which photography or video assets are available and what needs to be produced.

An organised publishing workflow

Plan drafts, approvals and publication dates. Keep content accurate and make it clear who reviews and publishes each piece.

Discovery and customer response

Use relevant topics, captions and hashtags. Agree a response process for comments and messages so interest does not stop at the post.

Learn what earns attention

Review reach, content interactions and website visits in Meta Business Suite. Use the findings to refine the next content cycle.

Service preview
Meta Business SuiteDemo · Sample data
Facebook & InstagramInsights overview
01/09/26 – 28/09/26
Previous period04/08/26 – 31/08/26
Reach36,000
+25%Previously 28,800
Content interactions1,440
+20%Previously 1,200
Website visits480
+33.33%Previously 360
Website visits01/09/26 – 28/09/26
Current periodPrevious period

Weeks within each period

Week 180Previously 70
Week 2100Previously 85
Week 3140Previously 95
Week 4160Previously 110
What to look at

More discovery, more visits: compare reach with website traffic, then track booking requests on the site.

ChannelReachInteractionsVisits
Facebook21,000840280
Instagram15,000600200

Illustrative interface and data. No live account connected.

Illustrative interface and sample data. Not a client case study or a connected account.

AI capabilities

Plan the launch, not just the next post.

A menu launch needs a sequence: introduction, featured dishes and a reason to visit. AI can organise the calendar, prepare copy for each channel and bring connected performance data into one review. The team approves the content and uses the results to refine the next round.

Plan a social content calendar

An upcoming menu launch becomes a draft calendar of posts, formats and channel variants. Review the campaign as a whole before scheduling individual content.

Explore campaign variations

From one approved offer, draft alternative headlines and calls to action for testing. Compare the message variants side by side before committing media spend.

Make campaign reports readable

“Which channel brought more enquiries this period?” AI compares connected campaign data, highlights cost and conversion changes, and prepares the questions for your next review.

AI options depend on product edition, connected data and agreed scope. Your team reviews drafts before orders, messages or changes are submitted.

Discuss AI options

A clear plan before the work begins.

Your consultation starts with your business goals. Agree priorities, deliverables and how success will be reviewed before moving into production or campaign activity.

01

Understand the starting point

Review your audience, offer and current brand or digital channels. Identify the gap that matters most to your next stage.

02

Agree a focused scope

Confirm the proposed work, budget, responsibilities, timeline and approval steps. Separate service fees from media spend and third-party costs.

03

Create, review and improve

Review the agreed deliverables and relevant performance signals. Use what you learn to decide the next improvement.

What should your next post make people do?

Show ATC your social channels and tell us who you want to reach. Together, we can shape a content direction that reflects your brand and supports your business.

Plan my social content →
Before your project discussion

Bring a focused brief

Share your social accounts, audience, brand voice, available content and campaign priorities. Identify who approves and publishes.

Prepare materials and access

List your brand assets, existing content and relevant website or campaign accounts. Agree who provides materials, approves work and grants account access.

Agree the deliverables

Confirm deliverables, revision rounds, timing, reporting and handover. Separate service fees from media spend, hosting and third-party costs where applicable.